Media market trends for Outdoor Hanging Led Display

When we drive or walk on the streets of the city, the outdoor LED display will continue to come into view, which is called the "fourth screen" after TV, computer, mobile phone. What does the fourth screen mean for urbanites? The consensus from the media industry is: the outdoor media, traditional outdoor advertising, such as large-scale, light-box visible distance, single screen, is clearly unable to fully meet the current market demand. With the application of new technologies, new forms of outdoor advertising continue to emerge, and outdoor hanging LED display media should emerge from time to time. 

Media evaluation indicators derived from the Internet industry will gradually replace the traditional media value evaluation method with TV ratings as the core, and become the main new parameter for customers to measure the value of media communication. The outdoor hanging LED display media industry also needs to keep up with the rhythm of the Internet. As the customer's budget is more related to the return on investment, the delivery needs to be accurately measured, and a marketing communication value database dedicated to LED media is required. The Pandora's Box of the outdoor hanging LED display media industry has been opened, and there will be more from other media industries, especially the power of the print media industry will enter the LED display market, and bring further M&A activity to the LED media market, which has brought about further changes in the LED market structure, forming a completely different market situation from the previous one.
Tecnon are professor of LED display since 2002. Expecting the chance to cooperate with you.

评论

发表评论

Thanks for your information!

此博客中的热门博文

What is the Working Principles of Transparent LED Display?

图片
With the continuous development of display technology and the continuous expansion of the area of urban architectural glass curtain wall, a new form of display screen appears in our eyes, which is transparent LED display. The transparent LED display is favored by the market for its high permeability and transparent display, without affecting the excellent performance of indoor lighting. Many customers are unfamiliar with the concept of transparent screens, especially with their display principles. So, what is the display principles of transparent LED display?  Transparent LED display , which is also known as LED transparent screen . As what its name implies, the greatest feature is its penetration rate. Its high permeability is closely related to its special material, structure and installation method.  Transparent Led Display board Transparent LED display is actually a kind of LED displays, and it has a certain commonality with conventional LED display. In terms of d...
阅读全文

Led Signage Displays Status Is Growing Up! Four Characteristics Promote The Future Development Of Le

图片
1.The unique spatial value of the core business circle Outdoor led signage displays are mostly located in the landmark part of the core city, Central Business District, main roads, and densely populated places. With the development of the urbanization process, these places have become the main places of the mainstream people in the city to engage in business activities, leisure and entertainment shopping and shopping, so they have the characteristics of scarcity, core and so on, and have also become the media forms of marketing value and quality. According to the survey, it is found that the average weekly arrival rate of the outdoor led signage displays is 61.8%, the average weekly business circle is 3.8 times, the average monthly arrival rate is 79.3%. 30% of the audience took the initiative to pay attention to the outdoor led signage displays, and the average audience's average eye stay was 15.1 seconds.  Led signage displays  have a relatively stable and repeated contact ...
阅读全文

Outdoor Hanging Led Display helps intelligent traffic display construction

Pedestrian red light capture system is another innovative application of outdoor hanging LED display. Compared with traditional LCD and DLP, LED display can not only achieve higher display accuracy and better color reproduction, but also dustproof and waterproof, which is especially suitable for traffic roads with complex environments. In addition to the continuous advancement of technology, small-pitch LED displays have also made breakthroughs in outdoor applications, which is more helpful to improve the screen display effect of the red light capture system. In addition to its outstanding advantages, the  outdoor hanging LED display  is also combined with new technologies such as face recognition technology, video processing technology and sound source localization. After real-time extraction and recognition of the face, the face data of the red light is automatically stored. And through real-time search comparison, combined with big data operation, it can find out whether th...
阅读全文